Welcome to AdPriva

AdPriva is a privacy-first traffic validation and certification platform. A headless JavaScript tag emits HMAC-signed cryptographic proofs for every traffic event, so you can prove your traffic is real, human, consented and fraud-resistant.

Traffic measurement today is broken, billions are lost to bots, users are tracked without consent and publishers can’t prove their audiences are genuine.

AdPriva fixes this by turning every view, click and consent event into a verifiable cryptographic proof.

• Publishers → Certify that your traffic is real and human, backed by cryptographic proofs.
• Users → Stay in control of your data; your consent is recorded as a tamper-evident receipt.
• Developers → Drop in a headless tag that emits ViewProofs, ClickProofs and ConsentProofs.
• Auditors → Independently verify every proof in the public Explorer.

Our Mission

To build a privacy-first foundation for verifiable digital traffic where:

• Tracking is replaced by cryptographic proofs (zero-knowledge proofs).
• Every traffic event is private and verifiable.
• Proofs are batched into Merkle trees, ZK-verified on zkVerify and anchored on-chain on Horizen.

AdPriva isn’t just another analytics tool, it’s a new architecture for digital trust.