Benchmarks
AdPriva processes millions of ad requests per second while proving cryptographically that every engagement is human, private and fraud-free.
Our benchmarks track latency, throughput, cost efficiency and fraud exclusion against traditional adtech.
Performance Metrics
| Metric | Industry Standard (Traditional) | AdPriva Target / Achieved |
|---|---|---|
| Ad Request Latency | 100–200ms (RTB average) | → <120ms with proof generation |
| Proof Generation | N/A (no cryptographic layer) | → <25ms per proof (view/click) |
| Throughput | RTB pipelines: ~1M req/sec per cluster | → 1M+ ad requests/sec validated with proofs |
| On-chain Anchoring | N/A or full logs (costly, slow) | → Batch Merkle roots, <$0.01 per 10k proofs |
| Fraud Exclusion Rate | 10–30% invalid traffic still billed | → >95% invalid traffic excluded before billing |
Security & Fraud Resistance
- Replay Protection → 100% of duplicate/replayed events invalidated in testnets.
- Bot Filtering → ClickProof entropy + dwell-time models blocked >99% of scripted bot activity.
- Affiliate Fraud → Cookie stuffing prevented by Consent Proofs (no consent = no payout).
Cost Efficiency
Traditional ad platforms waste 20–30% of spend on fraud and unverifiable traffic.
With AdPriva’s proof-first model:
- Advertisers → save up to 25% in spend efficiency by paying only for verified human engagement.
- Publishers → increase eCPM through proof-backed advertiser trust.
- Users → earn stablecoin rewards, at no added cost to advertisers or publishers.
Example: On a $100M campaign, AdPriva can save advertisers $20–25M in wasted spend.
Ecosystem Benchmarks
Traditional RTB pipelines (SSPs/Exchanges/DSPs):
→ Billions of ad requests filtered by opaque heuristics.
→ Significant fraud leakage with unverifiable reporting.
→ Costly infrastructure with inherent privacy risks.
AdPriva
→ Off-chain proofs validated in <25ms.
→ Batch on-chain anchoring for tamper evidence.
→ ZK batch verification scales millions of daily proofs efficiently.
→ Three-sided rewards → Advertisers → Publishers → Users.
AdPriva doesn’t just match adtech at scale it surpasses it, delivering speed, verifiability and fraud resistance while ensuring privacy and compliance are built in from the start.
{% @mermaid/diagram content="flowchart LR
A\[Traditional AdTech]
A1\[100-200ms Latency]
A2\[Heuristic Fraud Filters]
A3\[10-30% Invalid Traffic Billed]
A4\[Opaque Reports]
A5\[20-30% Spend Wasted]
B\[AdPriva]
B1\[<120ms Latency with Proofs]
B2\[Cryptographic Verification <25ms]
B3\[>95% Invalid Traffic Excluded]
B4\[Public Proof Explorer]
B5\[Up to 25% Spend Saved]
A --> A1
A --> A2
A --> A3
A --> A4
A --> A5
B --> B1
B --> B2
B --> B3
B --> B4
B --> B5" %}