Benchmarks
AdPriva validates millions of engagement events per second while proving cryptographically that every view and click is human, private and fraud-free.
Our benchmarks track latency, throughput, cost efficiency and fraud exclusion against traditional traffic and analytics pipelines.
Performance Metrics
| Metric | Industry Standard (Traditional) | AdPriva Target / Achieved |
|---|---|---|
| Validation Latency | 100–200ms (typical pipeline) | → <120ms with proof generation |
| Proof Generation | N/A (no cryptographic layer) | → <25ms per proof (view/click) |
| Throughput | Typical pipelines: ~1M req/sec per cluster | → 1M+ events/sec validated with proofs |
| On-chain Anchoring | N/A or full logs (costly, slow) | → Batch Merkle roots, <$0.01 per 10k proofs |
| Fraud Exclusion Rate | 10–30% invalid traffic still counted | → >95% invalid traffic excluded before certification |
Security & Fraud Resistance
- Replay Protection → 100% of duplicate/replayed events invalidated in testnets.
- Bot Filtering → ClickProof entropy + dwell-time models blocked >99% of scripted bot activity.
- Consent Violations → cookie stuffing without consent prevented by Consent Proofs (no consent = event rejected).
Cost Efficiency
Traditional measurement stacks let 20–30% of traffic go unverified, distorting fraud and quality metrics.
With AdPriva’s proof-first model:
- Publishers → demonstrate verifiable traffic quality and filter invalid traffic before it pollutes analytics.
- Auditors → confirm that >95% of invalid traffic is excluded, backed by cryptographic evidence.
- Users → stay private; their consent governs every recorded engagement.
Ecosystem Benchmarks
Traditional traffic-measurement pipelines:
→ Billions of events filtered by opaque heuristics.
→ Significant fraud leakage with unverifiable reporting.
→ Costly infrastructure with inherent privacy risks.
AdPriva
→ Off-chain proofs validated in <25ms.
→ Batch on-chain anchoring for tamper evidence.
→ ZK batch verification scales millions of daily proofs efficiently.
→ Public Explorer lets anyone independently verify proofs.
AdPriva doesn’t just match traditional traffic measurement at scale it surpasses it, delivering speed, verifiability and fraud resistance while ensuring privacy and compliance are built in from the start.
{% @mermaid/diagram content="flowchart LR
A\[Traditional Measurement]
A1\[100-200ms Latency]
A2\[Heuristic Fraud Filters]
A3\[10-30% Invalid Traffic Counted]
A4\[Opaque Reports]
A5\[20-30% Traffic Unverified]
B\[AdPriva]
B1\[<120ms Latency with Proofs]
B2\[Cryptographic Verification <25ms]
B3\[>95% Invalid Traffic Excluded]
B4\[Public Proof Explorer]
B5\[Tamper-Evident Records]
A --> A1
A --> A2
A --> A3
A --> A4
A --> A5
B --> B1
B --> B2
B --> B3
B --> B4
B --> B5" %}