Overview

AdPriva makes advertising verifiable, private and fraud-resistant while staying lightweight for real-world stacks.

It unifies local user control, publisher tagging, cryptographic proofs and blockchain anchoring into one coherent system.

Core Components

• AdPriva ID App (Users) → Secure vault for preferences, consent and rewards. All sensitive data stays encrypted on-device.
• AdPriva Tag / SDK (Publishers) → Lightweight script/SDK that serves ads, captures contextual signals and emits cryptographic receipts (ViewProofs, ClickProofs, ConversionProofs).
• Advertiser Dashboard → Campaign creation, creative uploads, targeting and proof-validated performance.
• Proof Engine → Cryptographic core generating/validating Consent Receipts, Bounded-Use Proofs and Engagement Proofs.
• Verification Layer → Fast off-chain validation with batch on-chain anchoring for tamper-evidence and regulatory auditability.
• AdPriva Explorer → Public verification hub where advertisers, publishers and users independently check proofs.
• Settlement System → Automated stablecoin payouts to publishers and users once proofs are validated.

Modular by design: Each component (ID App, Tag/SDK, Proof Engine, Verification Layer, Explorer, Settlement) can evolve independently and integrate with existing tools (ad servers, programmatic supply chains via SSPs/DSPs, affiliate stacks).

High-Level Data Flow

1. User Preferences → Declared in the ID App and stored as encrypted Consent Receipts.
2. Ad Request → Publisher page/app loads a slot; the AdPriva Tag/SDK initializes.
3. Matching → Contextual signals + consent-bounded preferences + AI optimization select eligible creative.
4. Engagement → On view/click/conversion, the Tag/SDK generates a cryptographic receipt (proof).
5. Validation → Proof Engine checks integrity; Verification Layer validates at scale ( batch ZK + on-chain anchoring).
6. Explorer → Proof hashes/logs published to AdPriva Explorer for transparency, audits and compliance.
7. Settlement → Advertisers billed → Publishers and Users rewarded in stablecoins (per campaign rules).

Architectural Guarantees

• Privacy-first → No personal data leaves the device; verification uses consent + cryptography, not tracking.
• Verifiable → Every engagement is tied to a cryptographic proof/receipt.
• Scalable → Off-chain validation for speed; batch anchoring/ZK for tamper-evidence at scale.
• Interoperable → Works with direct campaigns, programmatic demand (via SSPs into DSPs) and affiliate programs.
• Transparent & Compliant → Proofs are auditable in Explorer; designed for GDPR/ePrivacy/CCPA and FTC substantiation.

Diagram

{% @mermaid/diagram content="flowchart LR
subgraph User
A\[AdPriva ID App: Preferences & Consent]
end

subgraph Publisher
B\[AdPriva Tag / SDK: Context + Slot]
end

subgraph AdPriva Core
C\[AI Matching: Consent-bounded]
D\[Proof Engine: Consent / Bounded-Use / Engagement Proofs]
E\[Verification Layer: Off-chain + Batch ZK + On-chain]
F\[AdPriva Explorer: Public Proofs & Audit]
G\[Settlement System: Stablecoin Payouts]
end

A -->|Consent Receipts| B
B -->|Ad Request + Context| C
C -->|Eligible Creative| B
B -->|View/Click/Conversion| D
D -->|Cryptographic Proof| E
E -->|Anchors & Status| F
E -->|Validated Proofs| G
G -->|Payouts| B
G -->|Payouts| A" %}