Ad Interaction UX
AdPriva reimagines advertising consent. Instead of intrusive cookie banners, every placement includes a simple toggle that lets users choose:
- OFF (default) → contextual ads only, no tracking.
- ON → proof-backed, reward-sharing ads.
This turns consent into a visible, valuable and verifiable choice.
How It Works
- Banner Toggle
- OFF (default) → Contextual ads only. Publisher earns baseline CPMs, user earns nothing.
- ON → User taps the toggle → presses the BIP button → the AdPriva ID App opens for verification.
- Verification in App
- A Consent Receipt (part of AdPriva’s proof system) is generated and logged in the Explorer.
- Proof-Backed Ads
- Ads served only in approved categories.
- Each engagement generates ViewProofs / ClickProofs.
- Settlement
- Higher-value ads delivered.
- Publisher + user both earn from verified engagements.
- Revocation
- User flips toggle OFF anytime → instantly reverts to contextual-only ads, with no residual tracking.
Value Model
| Toggle State | Ad Type | Publisher Revenue | User Rewards | Advertiser Benefit |
|---|---|---|---|---|
| OFF (default) | Contextual ads only | Lower CPMs | None | Moderate (context-only relevance) |
| ON + Verified | Proof-backed ads | Higher CPMs | Stablecoins per engagement | Maximum (fraud-free, ROI-verifiable targeting) |
Privacy & Control
- Default Privacy → OFF = contextual-only, no consent required.
- Cryptographic Consent → ON = Consent Receipts generated, pseudonymous only.
- Revocable Anytime → Toggle OFF = no further proofs, back to contextual-only.
- Transparent by Design → Every toggle logged in the ID App + Explorer.
With the banner toggle, AdPriva replaces cookie banners with a real choice: stay passive with contextual ads or opt in for rewards and proof-backed engagement.