DPIA Pack & Data Flows
AdPriva is built privacy-first, fully aligned with GDPR’s Data Protection Impact Assessment (DPIA) requirements.
We make compliance easy by giving publishers, advertisers and regulators ready-made DPIA Packs, so they can prove lawful, privacy-first operations without heavy lifting.
What’s Inside a DPIA Pack
- Data Flow Diagrams → How data moves (ID App → Tag → Proof Engine → Explorer).
- Processing Records → What’s processed (proofs, not personal data).
- Lawful Basis Mapping → GDPR Art. 6 (Consent), ePrivacy Directive 5(3).
- Risk & Safeguards → How threats (re-identification, replay) are mitigated by ZKPs + encryption.
- Revocation Flows → How opt-outs work in real time.
- Templates → Pre-filled checklists publishers can attach to their compliance files.
Full packs are available in the Publisher Dashboard and the Transparency Section.
Data Flows at a Glance
- User Layer (ID App) → Preferences stored locally, encrypted; generates Consent Receipts.
- Publisher Layer (Tag/SDK) → Checks consent before delivery; issues ViewProofs, ClickProofs, No-Fill Receipts.
- Proof Engine → Validates proofs, pseudonymous only, filters fraud.
- Explorer → Publishes proof metadata + Merkle anchors; no personal data.
- Settlement → Validated proofs trigger stablecoin payouts via AdPriva escrow.
Privacy Guarantees
- No cookies, no fingerprinting, no hidden data flows.
- Proofs are pseudonymous and never tied to real identity.
- ZK verification ensures scale + privacy.
- Audit-ready: Explorer + DPIA Pack + PVCs for regulators.
With DPIA Packs and transparent data flows, AdPriva turns compliance into a feature giving publishers peace of mind, advertisers provable safety and regulators cryptographic evidence from day one.