GDPR, ePrivacy, CCPA alignment

AdPriva is built for compliance with global privacy and data protection laws.

Instead of bending rules with cookie banners or opaque consent flows, AdPriva eliminates surveillance-based tracking and replaces it with cryptographic proofs, respecting user rights while keeping advertising measurable.

Core Principles

  • No Cookies or Fingerprinting → AdPriva never relies on hidden identifiers.
  • Explicit Consent → Users declare preferences in the ID App, generating verifiable Consent Receipts (proofs of opt-in).
  • Data Minimization → Only proofs (view, click, conversion) are stored, never personal data.
  • Transparency → All engagements logged in the Explorer for open verification.
  • Right to Revoke → Revocation is immediate, no further proofs generated and existing proofs disabled from settlement.

Regulatory Alignment

GDPR (Europe)

  • Lawful Basis → Explicit opt-in (Art. 6, Art. 7).
  • Privacy by Design & Default → Consent-bounded proofs ensure compliance (Art. 25).
  • Data Minimization → Only cryptographic proofs, no personal data.
  • Right to Erasure → Revoking consent halts all proof creation instantly.
  • Auditability → Explorer logs + PVCs provide regulators direct cryptographic evidence.

ePrivacy Directive

  • Article 5(3) → No device storage without prior consent.
  • AdPriva Tag → Serves ads only when valid Consent Receipts exist.
  • No cookies or beacons → Only proof-backed, consented ads delivered.

CCPA (California)

  • “Do Not Sell My Data” → Honored by default, no personal data ever shared.
  • Transparency → Users see all engagements in the ID App.
  • Right to Opt-Out → Consent revocation disables proofs instantly.

GPC (Global Privacy Control)

  • Planned support → Browser-based signals like GPC will be honored automatically, complementing in-app preferences.

Compliance Tooling

  • Consent Receipts → Verifiable opt-in records.
  • No-Fill Receipts → Transparency when ads aren’t served.
  • Portable Verification Certificates (PVCs) → Audit bundles with proofs, snapshots and anchors.
  • DPIA Pack → Ready-to-use Data Protection Impact Assessment templates for publishers.

Why This Matters

  • Users → Stay private and in control.
  • Publishers → Confidently integrate AdPriva without GDPR/CCPA risk.
  • Advertisers → Run campaigns measurable even in privacy-first markets.
  • Regulators → Direct access to cryptographic audit trails, not black-box reports.


With GDPR, ePrivacy and CCPA alignment at its core, AdPriva doesn’t just meet the rules, it sets a new privacy benchmark for digital advertising.

Next → DPIA Pack & Data Flows