FAQs

General

How is AdPriva different from traditional analytics and verification tools?

Traditional platforms rely on cookies, tracking and black-box reporting. AdPriva replaces surveillance with cryptographic proofs:

• Proofs of Engagement → ViewProofs and ClickProofs verify that traffic is real and human.
• Consent Receipts → cryptographic records proving user preferences are respected.
• Tamper-Evident Snapshots → immutable logs for independent audits.

This ensures users control their data and publishers can prove their traffic is real, human and consented.

Is blockchain required for everything?

→ No. Proofs are generated off-chain for speed and scale, with periodic on-chain anchoring for tamper-evidence. Verification stays fast and cost-effective.

How does AdPriva scale?

→ Proofs are validated off-chain (fast, cheap) with batch anchoring on-chain (tamper-evidence). This balances speed, cost and security.

How does AdPriva protect against bots and fraud?

→ Every view, click or consent event generates a cryptographic proof, validated with zero-knowledge proofs. Fraudulent and bot traffic is excluded by design, so publishers can prove their traffic is genuinely human.

Is AdPriva compliant with privacy regulations?

→ Yes. AdPriva is designed for GDPR, ePrivacy and CCPA. In the U.S., it aligns with the FTC’s Advertising Substantiation Policy Statement, providing cryptographic evidence to back traffic and engagement claims.

What’s the long-term vision?

→ To replace surveillance-based tracking with verifiable, privacy-first proof of traffic, where users control their data, publishers can certify that their traffic is real and human, and anyone can independently audit the results.

Publishers

How do publishers integrate AdPriva?

→ Integration is flexible:

• AdPriva Tag → lightweight headless script for quick setup.
• SDK (web/mobile) → manage consent and proof flows directly.
• APIs → deeper, custom integration.

How do publishers benefit from AdPriva?

→ Publishers get cryptographic proof that their traffic is real, human and consented: protection from bot inflation, transparent reporting and verifiable certificates they can share with partners and auditors.

Can I use AdPriva alongside my existing stack?

→ Yes. The headless AdPriva Tag runs alongside your existing analytics and site setup without serving anything or interfering with your pages.

Users

How is my privacy protected?

→ Your preferences are encrypted in the AdPriva ID app and never leave your device. AdPriva only ever handles cryptographic proofs, never your personal data.

How do I control my consent preferences?

→ You can set them manually or link AI assistants (ChatGPT, Gemini) to auto-generate them. Every change creates a Consent Receipt visible in your app history.

Is this heavy on my device or data usage?

→ No. The AdPriva Tag is headless and lightweight, and validation happens server-side. Data and battery impact are minimal.

Will users need to interact with every page or open the app for each view?

→ No. The experience is passive. Most proofs (ViewProofs) are generated automatically in the background and require no user interaction. The AdPriva ID App is used for onboarding and managing consent preferences, not for validating individual views.

Developers

How do I integrate AdPriva?

→ Start with the AdPriva Tag (JS snippet) for quick setup, use the SDKs for mobile/web apps or call REST APIs (/proofs, /verify, /snapshots) for deeper integration.

What formats do proofs use?

→ Proofs are delivered as JSON receipts: ViewProofs, ClickProofs, Consent Receipts and Tamper-Evident Snapshots.

How are proofs verified?

→ Receipts can be validated via API calls, with on-chain anchoring for tamper-evidence. Batches of proofs can be verified using zero-knowledge methods.

What about fraud detection at scale?

→ AdPriva uses advanced cryptography (VRF-based random sampling + ZK batch proofs) to detect fraud at scale, making it nearly impossible for bots to spoof engagement.

Can I export proofs for compliance or audits?

→ Yes. AdPriva generates Portable Verification Certificates (PVCs) that can be attached to compliance reports or regulatory submissions.