FAQs

General

How is AdPriva different from traditional ad platforms?

Traditional platforms rely on cookies, tracking and black-box reporting. AdPriva replaces surveillance with its Three Proof Pillars:

• Bounded-Use Proofs → ads only shown in user-approved categories.
• Consent Receipts → cryptographic records proving preferences are respected.
• Tamper-Evident Snapshots → immutable delivery logs for audits.

This ensures users control their data, publishers keep more revenue and advertisers pay only for verified human engagement.

Does AdPriva have a token?

→ No. Rewards are paid in stablecoins, not speculative tokens, ensuring stability and compliance.

Is blockchain required for everything?

→ No. Proofs are generated off-chain for speed and scale, with periodic on-chain anchoring for tamper-evidence. Settlement can use smart contracts, but ad delivery stays fast and cost-effective.

How does AdPriva scale?

→ Proofs are validated off-chain (fast, cheap) with batch anchoring on-chain (tamper-evidence). This balances speed, cost and security.

What’s the long-term vision?

→ To build the world’s first user-owned ad ecosystem where ads respect privacy, publishers thrive and users are rewarded fairly replacing the broken surveillance-based model.

How is this different from Brave or ad blockers?

How does AdPriva prevent fake users from farming rewards?

We make Sybil attacks economically irrational through layered defenses: micro-payouts with caps, device attestation requirements and behavioral proof constraints. While perfect prevention is impossible without survelillance, we make mass farming unprofitable and easily detectable.

Advertisers

How do you protect against bots and fraud?

→ Every impression, click or conversion generates a cryptographic proof, validated with zero-knowledge proofs. Fraudulent traffic is excluded by design, you only pay for real human engagement.

Does AdPriva support DSP campaigns?

→ Yes. Run campaigns through any DSP, AdPriva adds privacy and proof verification at the publisher/SSP layer, ensuring you only pay for valid, human impressions without changing your existing workflow.

Is this compliant with advertising regulations?

→ Yes. AdPriva is designed for GDPR, ePrivacy and CCPA. In the U.S., it aligns with the FTC’s Advertising Substantiation Policy Statement, providing cryptographic evidence for campaign claims.

What proof do I get for my campaigns?

→ You receive verifiable certificates for each campaign, including:

• Consent Receipts → proof of user permission.
• Bounded-Use Proofs → ads matched only to declared categories.
• Engagement Proofs → verified views, clicks or conversions.
• Tamper-Evident Snapshots → sealed delivery logs for audits.

Publishers

How do publishers integrate AdPriva?

→ Integration is flexible:

• AdPriva Tag → lightweight script for quick setup.
• SDK (web/mobile) → manage encrypted preferences + proof flows directly.
• APIs / templates → enterprise-level integration with ad servers.

What happens when no ad matches user preferences?

→ You receive a No-Fill Receipt with reason codes (e.g., no demand, frequency cap). This proves inventory value and ensures transparency, even when ads aren’t served.

How do publishers benefit financially?

→ Higher eCPMs from proof-backed advertiser trust, protection from bots, transparent reporting and faster reconciliation with automated settlement.

Can I use AdPriva alongside other ad networks?

→ Yes. The AdPriva Tag works alongside your existing stack and you can choose which inventory to allocate to AdPriva demand.

Users

How is my privacy protected?

→ Your preferences are encrypted in the AdPriva ID app and never leave your device. Advertisers only see proofs, never your personal data.

How do I control my ad preferences?

→ You can set them manually or link AI assistants (ChatGPT, Gemini) to auto-generate them. Every change creates a Consent Receipt visible in your app history.

How do I earn rewards?

→ When you confirm an engagement (e.g., by tapping the BIP button), AdPriva generates a proof. Once validated, stablecoins are credited automatically to your wallet, usually within 24 hours.

Typical campaigns reward $0.02–$0.10 USDC per verified engagement.

Is this heavy on my device or data usage?

→ No. Matching runs efficiently on-device while validation happens server-side. Data and battery impact are minimal.

How quickly are rewards paid out?

• Direct campaigns: Rewards are distributed automatically after proof validation and appear in your wallet within 24 hours.
• Programmatic campaigns: Since SSP payments follow longer billing cycles, AdPriva uses advertiser-funded escrow to guarantee user rewards are still paid out within 24 hours.

Will users need to interact with every ad or be redirected to the AdPriva app for each view?

→ No. The user experience is designed for seamless, passive engagement. The vast majority of rewards are generated automatically in the background via ViewProofs, which require no user interaction. The AdPriva ID App is used for initial onboarding, managing consent preferences and claiming rewards, not for validating individual ad views.

Developers

How do I integrate AdPriva?

→ Start with the AdPriva Tag (JS snippet) for quick setup, use the SDKs for mobile/web apps or call REST APIs (/proofs, /verify, /snapshots) for deeper integration.

What formats do proofs use?

→ Proofs are delivered as JSON receipts, including Consent, Bounded-Use, No-Fill and Tamper-Evident Snapshots.

How are proofs verified?

→ Receipts can be validated via API calls, with on-chain anchoring for tamper-evidence. Cohort proofs can be batch-verified using zero-knowledge methods.

What about fraud detection at scale?

→ AdPriva uses advanced cryptography (VRF-based random sampling + ZK batch proofs) to detect fraud at scale, making it nearly impossible for bots to spoof engagement.

Can I export proofs for compliance or audits?

→ Yes. AdPriva generates Portable Verification Certificates (PVCs) that can be attached to compliance reports or regulatory submissions.