GLOSSARY

Core Components

AdPriva ID App

A mobile vault (iOS/Android) where users manage preferences and consent. Data is encrypted locally; Consent Receipts are issued when users opt in.

Why it matters: Gives users full control without exposing personal data.

AdPriva Tag

A lightweight JavaScript/SDK for websites and apps. Captures engagement signals and generates proofs (ViewProofs, ClickProofs), all without cookies or trackers.

Why it matters: Turns any site into a source of verifiable, privacy-first engagement.

AdPriva Explorer

A public verification hub (like Etherscan for proofs) where anyone can audit proofs and their on-chain anchors.

Why it matters: Transparency is no longer optional, it’s verifiable by design.

Proof Types

Consent Receipt

A cryptographic record proving explicit user opt-in, stored locally in the ID App and logged in proof records.

Why it matters: Provides lawful, audit-ready evidence of consent.

Bounded-Use Proof

Ensures engagement is recorded only in categories the user approved, preventing off-consent activity.

Why it matters: Guarantees compliance with GDPR/ePrivacy.

ViewProof

Confirms a view actually occurred, using viewport %, dwell time and tab focus.

Why it matters: Distinguishes genuine views from bot-generated noise.

ClickProof

Validates that a click was human and unique via entropy + velocity checks, signed cryptographically.

Why it matters: Stops click farms and automated bot clicks.

ConversionProof

Cryptographically links a post-click action (purchase, signup, install) to a valid click via S2S postbacks.

Why it matters: Ends cookie stuffing and fake conversions.

Verification & Compliance

Snapshots (Merkle-Root Snapshots)

Tamper-evident daily logs batching proofs into Merkle roots, anchored on-chain.

Why it matters: Guarantees logs can’t be altered retroactively.

Portable Verification Certificate (PVC)

A compliance-ready bundle (JSON/PDF) containing proofs, metadata and snapshots. Shareable with auditors or partners.

Why it matters: Makes proof records audit-ready out of the box.

Zero-Knowledge Proof (ZKP)

A cryptographic method proving an event (e.g., click or consent) happened without revealing user data.

Why it matters: Enables privacy-preserving validation at scale.

Proof Integrity Score

A KPI showing the percentage of traffic backed by valid proofs.

Why it matters: A simple trust index for publishers and auditors.