GLOSSARY
Core Components
AdPriva ID App
A mobile vault (iOS/Android) where users manage preferences, consent and rewards. Data is encrypted locally; Consent Receipts are issued when users opt in.
Why it matters: Gives users full control without exposing personal data.
AdPriva Tag
A lightweight JavaScript/SDK for websites and apps. Serves ads, captures contextual signals and generates proofs (ViewProofs, ClickProofs), all without cookies or trackers.
Why it matters: Converts any site into verifiable, privacy-first inventory.
AdPriva Explorer
A public verification hub (like Etherscan for ads) where anyone can audit proofs, campaigns and settlements.
Why it matters: Transparency is no longer optional, it’s verifiable by design.
AdPriva Settlement System
The payout layer where advertisers are billed and publishers/users receive payement/rewards once proofs are validated.
Why it matters: Eliminates disputes and ensures instant, fair distribution.
Proof Types
BIP (Bounded Interaction Proof)
A cryptographic receipt for each verified engagement (view, click, conversion). Not a token but the trigger for stablecoin payouts.
Why it matters: Turns ad interactions into verifiable economic events.
Consent Receipt
A cryptographic record proving explicit user opt-in, stored locally in the ID App and logged in proof records.
Why it matters: Provides lawful, audit-ready evidence of consent.
Bounded-Use Proof
Ensures ads are only shown in categories the user approved, preventing off-consent targeting.
Why it matters: Guarantees compliance with GDPR/ePrivacy.
ViewProof
Confirms an ad was actually seen, using viewport %, dwell time and tab focus.
Why it matters: Eliminates fake impressions from billing.
ClickProof
Validates that a click was human and unique via entropy + velocity checks, signed cryptographically.
Why it matters: Stops click farms and automated bot clicks.
ConversionProof
Cryptographically links a post-click action (purchase, signup, install) to a valid click via S2S postbacks.
Why it matters: Ends cookie stuffing and fake affiliate conversions.
No-Fill Receipt
Generated when no ad is served (e.g., no demand, frequency cap).
Why it matters: Creates transparency even when ads don’t show.
Verification & Compliance
Snapshots (Merkle-Root Snapshots)
Tamper-evident daily logs batching proofs into Merkle roots, anchored on-chain.
Why it matters: Guarantees logs can’t be altered retroactively.
Portable Verification Certificate (PVC)
A compliance-ready bundle (JSON/PDF) containing proofs, metadata and snapshots. Shareable with auditors or partners.
Why it matters: Makes campaigns audit-ready out of the box.
Zero-Knowledge Proof (ZKP)
A cryptographic method proving an event (e.g., click or consent) happened without revealing user data.
Why it matters: Enables privacy-preserving validation at scale.
Proof Integrity Score
A KPI showing the percentage of traffic backed by valid proofs.
Why it matters: A simple trust index for advertisers and publishers.