Attention & Engagement Metrics

AdPriva redefines how attention and engagement are measured.

Instead of black-box reporting or inflated numbers, every metric is backed by cryptographic proofs validated against fraud and transparently auditable.

This creates a framework advertisers can trust, publishers can monetize fairly and users can audit openly.

Core Proof-Backed Metrics

Verified Viewable Attention

• Backed by ViewProofs
• Measured via:
  • Dwell time (active seconds in viewport)
  • Tab focus (ensures real attention, not background tabs)
  • Viewport % coverage (≥50% visible for ≥1s, IAB standard)
• Use case: Verified CPM (cost per 1,000 valid impressions)

Verified Active Engagement

• Backed by ClickProofs
• Validated via:
  • Device entropy + velocity checks (human vs bot)
  • Consent verification
  • One proof per unique click
• Use case: Verified CPC (cost per click)

Verified Outcomes

• Backed by ConversionProofs
• Confirmed via:
  • Server-to-server (S2S) postbacks
  • HMAC-signed confirmations
• Use case: Verified CPA (cost per acquisition)

Attention Quality Index

• Goes beyond “time on page” to verify quality of interaction:
  • Scroll depth
  • Mouse/gesture movement
  • Multi-ad fatigue filters
• Use case: Differentiate genuine attention vs passive exposure

Advanced AI-Backed Metrics

• Resonance Score → Contextual fit of ad to page content, ensuring relevance without surveillance.
• Engagement Probability → AI predicts likelihood of interaction, optimized privately on-device.
• Trust Index → A unified KPI combining proof validity + user consent, visible to all stakeholders.

Traditional vs AdPriva Metrics

Why This Matters

• Advertisers → Pay only for verified human attention.
• Publishers → Earn higher CPMs with proof-backed trust.
• Users → Engagement is optional, auditable and rewarded.

With AdPriva, metrics aren’t estimates, they’re cryptographic facts, setting a new benchmark for advertising measurement.