Attention & Engagement Metrics

AdPriva redefines how attention and engagement are measured.

Instead of black-box reporting or inflated numbers, every metric is backed by cryptographic proofs validated against fraud and transparently auditable.

This creates a framework publishers can rely on and users can audit openly.

Core Proof-Backed Metrics

Verified Viewable Attention

• Backed by ViewProofs
• Measured via:
  • Dwell time (active seconds in viewport)
  • Tab focus (ensures real attention, not background tabs)
  • Viewport % coverage (≥50% visible for ≥1s, IAB standard)

Verified Active Engagement

• Backed by ClickProofs
• Validated via:
  • Device entropy + velocity checks (human vs bot)
  • Consent verification
  • One proof per unique click

Verified Outcomes

• Backed by ConversionProofs
• Confirmed via:
  • Server-to-server (S2S) postbacks
  • HMAC-signed confirmations

Attention Quality Index

• Goes beyond “time on page” to verify quality of interaction:
  • Scroll depth
  • Mouse/gesture movement
• Use case: Differentiate genuine attention vs passive exposure

Advanced AI-Backed Metrics

• Engagement Probability → AI predicts likelihood of interaction, optimized privately on-device.
• Trust Index → A unified KPI combining proof validity + user consent, visible to all stakeholders.

Traditional vs AdPriva Metrics

Why This Matters

• Publishers → Demonstrate genuine traffic quality with proof-backed trust.
• Users → Engagement is optional and auditable.

With AdPriva, metrics aren’t estimates, they’re cryptographic facts, setting a new benchmark for traffic measurement.