Campaign Analytics & Reporting
Traditional ad reporting is a black box: numbers are aggregated, inflated and unverifiable.
AdPriva turns reporting into a glass box, every number is proof-backed, fraud-checked and exportable as cryptographic evidence.
Proof-Backed Metrics
- Valid Impressions → Confirmed by ViewProofs.
- Verified Clicks → Backed by ClickProofs.
- Confirmed Conversions → Issued as ConversionProofs (via S2S).
- No-Fill Receipts → Transparency when no ad is served (e.g., no demand, frequency cap).
Proof Integrity
- Proofs flagged as valid, invalid or suspect in real time.
- AI anomaly detection + fraud filters applied before billing.
- Audit trails sealed daily with Tamper-Evident Snapshots.
Advanced KPIs
- vCPM → Cost per verified impression.
- vCPC → Cost per verified click.
- vCPA → Cost per verified acquisition.
- Proof Trust Score → % of campaign backed by cryptographic proofs.
Dashboards
Advertisers
- Exportable PVCs (Portable Verification Certificates).
- Explorer-linked campaign logs.
- Real-time fraud and proof integrity metrics.
Publishers
- Revenue breakdown by proof type (views, clicks, conversions).
- Fill rate vs. No-Fill Receipts.
- Stablecoin payout history, proof-verified.
Users (via ID App)
- Reward history tied to verified proofs.
- Earnings by ad type.
- Transparency on reward origins.
Portable Verification Certificates (PVCs)
Export campaign analytics as compliance-ready cryptographic bundles containing:
- Proof hashes + campaign metadata.
- Daily Merkle-root snapshots.
- On-chain anchor references.
PVCs = audit-grade proof → sharable with advertisers, partners or regulators.
Traditional vs AdPriva
| Dimension | Traditional | AdPriva |
|---|---|---|
| Impressions | Pixel loads | ViewProof receipts |
| Clicks | Bot-susceptible logs | ClickProofs (bot-resistant) |
| Conversions | Cookies/postbacks | ConversionProofs (HMAC + consent) |
| Fraud Reporting | Opaque exclusions | Proof Integrity + AI anomaly flags |
| Exportability | CSV/Excel | Cryptographic PVCs, audit-ready |
Why This Matters
- Advertisers → Stop wasting on unverifiable traffic.
- Publishers → Defend your inventory with receipts advertisers trust.
- Users → Rewards tied directly to valid engagements.
- Regulators → Cryptographic evidence, not self-reported logs.
AdPriva transforms reporting from “metrics you hope are accurate” into proof you can trust, audit and certify.