Engagement Analytics & Reporting
Traditional traffic reporting is a black box: numbers are aggregated, inflated and unverifiable.
AdPriva turns reporting into a glass box, every number is proof-backed, fraud-checked and exportable as cryptographic evidence.
Proof-Backed Metrics
- Valid Views → Confirmed by ViewProofs.
- Verified Clicks → Backed by ClickProofs.
- Confirmed Conversions → Issued as ConversionProofs (via S2S).
Proof Integrity
- Proofs flagged as valid, invalid or suspect in real time.
- AI anomaly detection + fraud filters applied to every proof.
- Audit trails sealed daily with Tamper-Evident Snapshots.
Advanced KPIs
- Proof Trust Score → % of traffic backed by cryptographic proofs.
Dashboards
Publishers
- Exportable PVCs (Portable Verification Certificates).
- Explorer-linked traffic logs.
- Real-time fraud and proof integrity metrics.
- Breakdown by proof type (views, clicks, conversions).
Portable Verification Certificates (PVCs)
Export engagement analytics as compliance-ready cryptographic bundles containing:
- Proof hashes + event metadata.
- Daily Merkle-root snapshots.
- On-chain anchor references.
PVCs = audit-grade proof → sharable with partners or regulators.
Traditional vs AdPriva
| Dimension | Traditional | AdPriva |
|---|---|---|
| Views | Pixel loads | ViewProof receipts |
| Clicks | Bot-susceptible logs | ClickProofs (bot-resistant) |
| Conversions | Cookies/postbacks | ConversionProofs (HMAC + consent) |
| Fraud Reporting | Opaque exclusions | Proof Integrity + AI anomaly flags |
| Exportability | CSV/Excel | Cryptographic PVCs, audit-ready |
Why This Matters
- Publishers → Defend your traffic with verifiable receipts.
- Users → Engagement is logged transparently and stays auditable.
- Regulators → Cryptographic evidence, not self-reported logs.
AdPriva transforms reporting from “metrics you hope are accurate” into proof you can trust, audit and certify.