Explorer (public verification hub)

Explorer (Public Verification Hub)

The AdPriva Explorer is a public, read-only verification hub where advertisers, publishers users and auditors can independently check every ad interaction.

It transforms advertising from “trust us” reporting into trustless, proof-backed transparency.

What the Explorer Shows

  • Proof IDs → Unique cryptographic receipts for impressions, clicks, conversions, consent or no-fill events.
  • Proof Types → ViewProof, ClickProof, ConversionProof, Consent Receipt, No-Fill Receipt.
  • Campaign IDs → Which advertiser campaign the proof belongs to.
  • Publisher IDs → Which domain/app generated the proof.
  • Status → Valid / Invalid / Flagged (cryptographically validated).
  • Anchors → Merkle-root or on-chain references for tamper-evidence.

Features

Search & Filter

  • Look up proofs by campaign, publisher, user hash or type.
  • Filter by status (valid, invalid, flagged).
  • Roadmap: advanced filters (timeframe, geo, device).

Proof Details (JSON Example)

{
  "proof_id": "PRF_987654",
  "type": "click",
  "status": "valid",
  "campaign_id": "CMP_summersale2025",
  "publisher_id": "PUB_1234",
  "timestamp": "2025-09-25T10:45:22Z",
  "anchor": "https://explorer.adpriva.com/anchors/2025-09-25"
}

Campaign Summaries

  • Totals by proof type (views, clicks, conversions).
  • % Valid vs. Flagged vs. Invalid.
  • Transparency Score → Ratio of verified proofs to invalid/suspect proofs (a single KPI for campaign health).

Tamper-Evident Snapshots

  • Daily Merkle-root snapshots downloadable as compliance artifacts.
  • Audit-ready for GDPR, ePrivacy, FTC, CCPA reporting.

Why the Explorer Matters

  • Advertisers → Verify every dollar only reached humans.
  • Publishers → Defend inventory with transparent receipts.
  • Users → Confirm rewarded engagements are logged fairly.
  • Auditors/Regulators → Independent cryptographic evidence, beyond dashboards.

The AdPriva Explorer is the Etherscan of advertising, an open trust layer where every proof is visible, auditable and immutable.

Next → Campaign Analytics & Reporting