Explorer (public verification hub)

Explorer (Public Verification Hub)

The AdPriva Explorer is a public, read-only verification hub where publishers, users and auditors can independently check every interaction.

It transforms traffic measurement from “trust us” reporting into trustless, proof-backed transparency.

What the Explorer Shows

• Proof IDs → Unique cryptographic receipts for views, clicks, conversions or consent events.
• Proof Types → ViewProof, ClickProof, ConversionProof, Consent Receipt.
• Publisher IDs → Which domain/app generated the proof.
• Status → Valid / Invalid / Flagged (cryptographically validated).
• Anchors → Merkle-root or on-chain references for tamper-evidence.

Features

Search & Filter

• Look up proofs by publisher, user hash or type.
• Filter by status (valid, invalid, flagged).
• Roadmap: advanced filters (timeframe, geo, device).

Proof Details (JSON Example)

{
  "proof_id": "PRF_987654",
  "type": "click",
  "status": "valid",
  "publisher_id": "PUB_1234",
  "timestamp": "2025-09-25T10:45:22Z",
  "anchor": "https://explorer.adpriva.com/anchors/2025-09-25"
}

Proof Summaries

• Totals by proof type (views, clicks, conversions).
• % Valid vs. Flagged vs. Invalid.
• Transparency Score → Ratio of verified proofs to invalid/suspect proofs (a single KPI for traffic health).

Tamper-Evident Snapshots

• Daily Merkle-root snapshots downloadable as compliance artifacts.
• Audit-ready for GDPR, ePrivacy, FTC, CCPA reporting.

Why the Explorer Matters

• Publishers → Defend traffic quality with transparent receipts.
• Users → Confirm their engagements are logged fairly.
• Auditors/Regulators → Independent cryptographic evidence, beyond dashboards.

The AdPriva Explorer is the Etherscan of traffic verification, an open trust layer where every proof is visible, auditable and immutable.