Why AdPriva

Most traffic numbers have to be taken on trust: an analytics account or a vendor report says how many visits were real, and nobody outside can check a single one.

AdPriva gives each page view its own receipt that anyone can check.

• A verdict for every visit. Each page view becomes a sealed proof with a validity score and a verdict. Automated traffic is recorded and labelled, not hidden.
• Publicly checkable. Proofs are batched into Merkle trees, and the batch root is anchored on Horizen. Anyone can look a proof up in the Explorer.
• Built to collect little. The tag sets no cookies and uses no cross-site identifier. It sends aggregate interaction counts, never keystrokes or form values.
• Consent you can show. On forms you mark, the tag records the consent wording and the checkbox state at submission, and AdPriva seals them as a consent certificate anchored on Horizen.